What are the pricing strategies of chemical manufacturer?
wawalee111
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What are the pricing strategies of chemical manufacturer?
The pricing strategies of chemical manufacturer are mainly divided into four categories: cost oriented, competition oriented, value oriented, and dynamic adjustment, as follows:
1、 Cost oriented pricing
Cost plus pricing: Based on production costs (raw materials, labor, energy, etc.), plus expected profits to determine the price. For example, if the benchmark price of a certain resin product is 8000 yuan/ton, the agent needs to combine warehousing costs and capital turnover cycles to find the optimal purchasing balance point.
Break even pricing: The unit price at which breakeven or expected profit is calculated based on the relationship between product cost, sales quantity, and unit price. For example, a certain chemical enterprise calculated through the breakeven pricing method that the product must be sold for 467 yuan/ton to break even.
2、 Competition oriented pricing
Market driven pricing: Adjusting one's own prices according to competitors' pricing strategies, suitable for markets with intense homogeneous competition. For example, a chemical company conducted market research and found that the price of similar products was 500 yuan/ton, so it priced its own products at 480 yuan/ton to seize the market.
Active competitive pricing: Pricing based on the cost, characteristics, quality, and competitive requirements of one's own product, usually higher than or equal to the market price of similar products. For example, a powerful large enterprise, through active competitive pricing, sets its own product price at 550 yuan/ton to highlight its product quality advantage.
3、 Value oriented pricing
Value pricing: Pricing based on the value of the product to the customer (such as performance, service, brand, etc.), applicable to high value-added products. For example, a certain chemical enterprise priced its products at 600 yuan/ton by providing technical support and after-sales service to reflect the value of the products.
Price skimming method: When a new product is first launched on the market, the price is more than twice the cost to attract competitors to invest and alleviate the supply-demand contradiction. For example, when a chemical company launches a new product, it is priced at 1200 yuan/ton to quickly recover research and development costs.
4、 Dynamic adjustment strategy
Ladder pricing: Set discount rates based on purchase quantity, with higher discount rates for larger purchase quantities. For example, when the benchmark price of a certain resin product is 8000 yuan/ton and the agent purchases 50 tons, they can enjoy a 5% discount.
Combination procurement discounts: Provide additional discounts for supporting product groups, reducing overall costs by 4% -5%. For example, when purchasing epoxy resin and curing agent simultaneously and the combined order quantity reaches 80 tons, an additional 2% discount can be obtained.
Dynamic pricing mechanism: Maintain 15% -20% of SKUs and implement floating pricing to quickly respond to market fluctuations. For example, a certain chemical enterprise adjusts product prices in a timely manner based on fluctuations in raw material prices through a dynamic pricing mechanism.
https://www.echemi.com/
The pricing strategies of chemical manufacturer are mainly divided into four categories: cost oriented, competition oriented, value oriented, and dynamic adjustment, as follows:
1、 Cost oriented pricing
Cost plus pricing: Based on production costs (raw materials, labor, energy, etc.), plus expected profits to determine the price. For example, if the benchmark price of a certain resin product is 8000 yuan/ton, the agent needs to combine warehousing costs and capital turnover cycles to find the optimal purchasing balance point.
Break even pricing: The unit price at which breakeven or expected profit is calculated based on the relationship between product cost, sales quantity, and unit price. For example, a certain chemical enterprise calculated through the breakeven pricing method that the product must be sold for 467 yuan/ton to break even.
2、 Competition oriented pricing
Market driven pricing: Adjusting one's own prices according to competitors' pricing strategies, suitable for markets with intense homogeneous competition. For example, a chemical company conducted market research and found that the price of similar products was 500 yuan/ton, so it priced its own products at 480 yuan/ton to seize the market.
Active competitive pricing: Pricing based on the cost, characteristics, quality, and competitive requirements of one's own product, usually higher than or equal to the market price of similar products. For example, a powerful large enterprise, through active competitive pricing, sets its own product price at 550 yuan/ton to highlight its product quality advantage.
3、 Value oriented pricing
Value pricing: Pricing based on the value of the product to the customer (such as performance, service, brand, etc.), applicable to high value-added products. For example, a certain chemical enterprise priced its products at 600 yuan/ton by providing technical support and after-sales service to reflect the value of the products.
Price skimming method: When a new product is first launched on the market, the price is more than twice the cost to attract competitors to invest and alleviate the supply-demand contradiction. For example, when a chemical company launches a new product, it is priced at 1200 yuan/ton to quickly recover research and development costs.
4、 Dynamic adjustment strategy
Ladder pricing: Set discount rates based on purchase quantity, with higher discount rates for larger purchase quantities. For example, when the benchmark price of a certain resin product is 8000 yuan/ton and the agent purchases 50 tons, they can enjoy a 5% discount.
Combination procurement discounts: Provide additional discounts for supporting product groups, reducing overall costs by 4% -5%. For example, when purchasing epoxy resin and curing agent simultaneously and the combined order quantity reaches 80 tons, an additional 2% discount can be obtained.
Dynamic pricing mechanism: Maintain 15% -20% of SKUs and implement floating pricing to quickly respond to market fluctuations. For example, a certain chemical enterprise adjusts product prices in a timely manner based on fluctuations in raw material prices through a dynamic pricing mechanism.
https://www.echemi.com/
